ABOUT ME

Hey, I’m Kaitlyn. I’m the founder of FTW Perks, but more importantly… I’m someone who gets it.

I know what it’s like when nothing’s handed to you. When you don’t have a safety net, or a rich uncle, or some perfect role model roadmap to success. When you’re doing your best just to keep your head above water, while still dreaming of something more. Even if you’re running on caffeine, crumbs and deep knowing of there being something more.

For a lot of us, that’s the reality. It takes grit. It takes vision. And it takes this deep, stubborn, slightly delusional belief that life can be better, even when it feels like the odds are laughing in your face.

FTW Perks didn’t come from a business degree or some fancy strategy session. It came from lived experience. From being the girl who grew up with not much. From being the woman doing everything for everyone else, running on two hours of sleep and a to-do list that never ends. From knowing what it feels like to give your all and still be left with the bare minimum.

Truth is, I’ve always wanted to create something that helps people. I was that person constantly writing lists of ideas in my Notes app. Some after 2am drunken chats, others in quiet moments when I’d think “Surely this could be easier.” That’s where FTW started. A place where it can be easier. A platform built for women to get more out of life. Something real, something useful, something that actually gives back.

Because let’s be honest, men have loyalty clubs and flashy perks everywhere you look. Meanwhile, women… especially the ones juggling kids, careers, heartbreak, healing and the cost of living in 2025… we got the scraps, until now.

FTW isn’t just about giveaways or free stuff. It’s about something bigger. It’s about building a space that says:

I see you. You matter. We’ve got each other. And you deserve good things too.